BBA Digital Marketing

BBA Digital Marketing
Overview
BBA in Digital Marketing is a three-year undergraduate program that can be pursued after the completion of 12th standard. This program offers specialization in digital marketing alongside managerial concepts. Digital marketing is a new branch in marketing that has been gaining momentum in recent times. The digital marketing industry has been thriving due to the sudden shift of businesses to online mode, and the demand for digital marketers is on the rise. They put their expertise into play and help in increasing the reach and profit of the business. It is a strategy that has been adopted by big and small businesses similarly. The course addresses how to create digital content for use by individuals, businesses and society.
Duration :
3 years full time
6 Semesters
Career Prospects
⮚ Digital Marketing Agencies
⮚ Digital Marketing Department of MNCs and Companies
⮚ Tech/Internet Start-ups
⮚ Data Analytics Agencies
⮚ Internet Technology Businesses
⮚ Social Media Marketing Agencies
⮚ Online News Portals, Magazines and Similar Publications